2027 AGM Platinum Awards: Top 100 Golf Shops and AGM International Merchandiser of the Year

The Association of Golf Merchandisers (AGM) Platinum Awards: Top 100 Golf Shops and the AGM International Merchandiser of the Year Award recognize and celebrate the most innovative and successful golf retailers from around the world. These prestigious honors celebrate excellence in golf retail and position winning facilities and individuals among the most innovative and successful golf retailers in the world.

We invite creative, thoughtful submissions from Public, Private, Resort, and Off-Course golf shops. Facilities with multiple golf shops are welcome to submit separate entries for each location if they would like them to be evaluated independently.

Why Enter the AGM Platinum Awards?

Facilities and merchandisers selected for recognition receive:

• Recognition as one of the Top 100 Golf Shops in the world 
• National and international exposure through AGM publications, marketing campaigns, and industry promotions
• Opportunities to showcase your shop’s creativity, strategy, and retail success to the golf industry
• Industry prestige among golf professionals, retail leaders, and brand partners

First-Time Entrants Encouraged

Many of our Top 100 Golf Shops are first-time applicants. We strongly encourage facilities entering for the first time to apply and share their story.

Even if you are unsure how your shop compares, the Platinum Awards provide an opportunity to showcase your creativity, innovation, and retail success.

Non-AGM members are welcome to participate; however, AGM members may have access to exclusive resources that can support and enhance their submissions. All entries are evaluated solely on merit and are not influenced by AGM membership status.

How Applications Are Evaluated

Entries for the AGM Platinum Awards: Top 100 Golf Shops are evaluated through a structured scoring process designed to recognize excellence in golf retail operations, creativity in merchandising, and measurable business results.

Applications are reviewed by a panel of experienced golf industry professionals using the following scoring framework:

Total Possible Score: 100 Points

Judges evaluate submissions based on several key factors, including:

• Retail performance and operational metrics
• Creativity and execution in visual merchandising
• Strategic thinking and innovation in marketing and retail planning
• Measurable results and overall impact on the retail operation

Applicants are encouraged to provide clear data, detailed explanations, and supporting materials that help illustrate the success and effectiveness of their retail strategies.

Submission Deadline: All entries must be received by Friday August 7, 2026, at 11:59pm PST.  

Late entries will not be accepted. We strongly recommend submitting early to avoid any last-minute technical issues.
Applications are hosted on a third-party website (Survey Monkey Apply). Applicants must create login credentials with that platform when beginning a submission. These credentials are separate from any existing AGM account or past Platinum Award entries – each applicant MUST create a unique Survey Monkey Apply credential. 

Tip: You do not need to finish your submission in one session. Your progress will be saved, and you may log back in at any time before the deadline to continue working on your application. 

All documents must be uploaded directly within the online form; the AGM office cannot add external materials on behalf of applicants.

You will receive a confirmation email after submitting your entry. If you do not receive this confirmation, please check your junk or spam folders and contact Justine Cook at justine@agmgolf.org or 602-604-8251 for assistance. 

Your application is not considered complete until you receive this confirmation. The AGM cannot be held responsible for incomplete entries submitted after the deadline, so we strongly encourage verifying your confirmation promptly. Winners will be notified on or after December 1, 2026.

We are here to support you every step of the way and look forward to reviewing your creative and strategic submissions!